From Auto Motion, of The Orange County Register
March 16th, 2010, 6:09 am · posted by Matt Degen
Hyundai Motor America received another vote of confidence for its cars Monday when Kelley Blue Book announced that it is now tops in brand loyalty, toppling both Honda and Toyota.
The Fountain Valley-based automaker saw its sales surge last year amid one of the worst times in the industry to sell a car, and the automaker has made no secret about its focus on building quality vehicles while offering consumers good value, even going so far as launching its Assurance program last year for car buyers who suddenly found themselves without a job.
Kelley Blue Book, which itself is based in Irvine, said Hyundai rose from third place in the rankings in the third quarter of 2009, and a saw a big increase in loyalty this past February.
Hyundai owners looking at new models within the brand increased by 10.4 percentage points to 56.3 percent, the report said.
See the complete story here:
http://auto.freedomblogging.com/2010/03/16/hyundai-becomes-no-1-in-brand-loyalty/30159/
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