Sha-zam!!! Hyundai bumps Toyota, Honda from top of owner loyalty charts

http://www.autoblog.com/2011/07/19/hyundai-bumps-toyota-honda-from-top-of-owner-loyalty-charts/

By Zach Bowman

Posted Jul 19th 2011 1:29PM


Hyundai is continuing its climb to the top. Kelley Blue Book has declared that the Korean manufacturer has beat out Honda, Toyota, Ford and Subaru in customer loyalty. According to data gathered from online sales at its KBB.com website, a total of 52.3 percent of Hyundai owners researched another Hyundai vehicle as they shopped during the first quarter of this year. Honda, meanwhile, saw 49.7 percent of its owners do the same, and 47.7 percent of Toyota buyers shopped for another of the company's vehicles during the same period. The KBB.com study indicated that 45.4 percent of Ford buyers researched another vehicle in that stable while 44.8 Subaru owners clicked through information on the Japanese automaker's other hardware.




http://www.ochyundai.com

Hyundai Uncensored!

07/01/2010, Fountain Valley, California
CONSUMERS STAR IN HYUNDAI “UNCENSORED” INTEGRATED MARKETING CAMPAIGN
Advertising Breaks July 1st; Online and Social Media Components Reinforce Consumers’ Authentic Response to Test Driving Hyundai Models .Hyundai will launch a new integrated marketing campaign in July starring everyday consumers. In a mall tour spanning from Atlanta to Chicago to Los Angeles in May and June, Hyundai captured the unscripted, unedited remarks of drivers as they tested various Hyundai models. Those impromptu remarks highlight the Hyundai “Uncensored” campaign. A total of six new spots will be joined by digital, radio, social media, experiential, CRM and point-of-sale components as the campaign ramps up in July and runs through the end of August.

“Hyundai ‘Uncensored’ was born out of the insight that consumers are most influenced by other consumers, so we captured totally organic conversations from people inside our cars and packaged them into an integrated campaign,” said Chris Perry, vice president of marketing, Hyundai Motor America. “Going one step further, we’re giving consumers the opportunity to drive our cars and tell their friends about the experience through social media components of this campaign.”

The 30-second spots highlight Sonata, Santa Fe, Accent and Elantra as well as Hyundai’s full model lineup. Messages include the peace of mind provided by Hyundai Assurance including America’s Best Warranty and roadside assistance, design, value and Hyundai’s industry-leading fuel efficiency. Advertising will air on both cable and network television, and outtakes will be posted to Hyundai’s YouTube channel by mid-month. Hyundai’s adverting agency, Innocean Worldwide Americas, is responsible for the creative.

The experiential campaign focuses on two key strategies. First, 125 non-Hyundai sedan owners will be given a new 2011 Sonata to drive for 30 days. Their comments will be posted – unscripted and unedited – on Hyundai’s Facebook site. The second is a multi-city ride-and-drive which includes a video booth where consumers can film their drive impression and post video directly to their own Facebook page. .

Too cool for school! The 2011 Elantra...

06/27/2011, Fountain Valley, California

2011 HYUNDAI ELANTRA RANKED ONE OF THE “TOP 10 COOLEST NEW CARS UNDER $18,000” BY KELLEY BLUE BOOK’S KBB.COM
Kbb.com Praises 40 MPG Elantra for Design, Fuel-Efficiency .The 2011 Hyundai Elantra has been named one of the “Top 10 Coolest New Cars under $18,000” by Kelley Blue Book’s kbb.com. According to kbb.com experts, the Elantra was chosen on the basis of two criteria—being fun to drive and fun to own. Kbb.com praised the Elantra’s “all-around package of slick design, convenient features and fuel efficiency,” as well as the fact that “every Elantra gets 40 miles per gallon on the highway.”

The Elantra will be one of four Hyundai vehicles sold in 2011 that achieves the milestone 40 mpg highway fuel economy rating, along with the Accent, Sonata Hybrid and the Veloster. Elantra received a complete redesign for 2011, as well as an 18 percent bump in fuel efficiency over its predecessor.

“We’re honored that kbb.com recognized so many of the things about the Elantra that we baked into the recipe,” said Brandon Ramirez, manager, Product Planning, Hyundai Motor America. “With standard 40 mpg highway fuel economy and terrific looks, as well as a wealth of advanced technological and safety features, the Elantra is definitely one of the coolest options in its segment.”

The 2011 Elantra excels in terms of design and fuel economy, but it also rises above the competition with a combination of advanced safety features, exceptional interior room equal to that of a midsize sedan and an all-new 1.8-liter four-cylinder engine. All of these features, plus Hyundai’s industry-leading standard warranty, amount to an exceptional vehicle that is also an exceptional value.

As kbb.com notes, “it takes some panache to be fuel efficient, affordable and great looking, and the 2011 Hyundai Elantra pulls it off in style.”

Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com, remarked of all the vehicles featured in the “Top 10 Coolest Cars under $18,000,” “There are great deals to be had on many new cars under $18,000, but only a handful of them really possess that cool, difficult-to-describe ‘it’ factor. Each year the competition keeps getting tougher in this affordable segment, with more personality-filled, amenity-laden, versatile vehicles entering the marketplace.”

For more information about kbb.com’s 2011 “Top 10 Coolest New Cars Under $18,000,” please visit http://www.kbb.com/car-news/all-the-latest/10-coolest-cars-under-18000-_-2011-edition/

http://www.ochyundai.com/