Thursday, September 8, 2011
The OC Auto Show is coming to town and here's a gift to you!
You are just a click away from getting yourself a free ticket to the Orange County International Auto Show, September 22-25 at the Anaheim Convention Center. The OC Auto Show, produced by Motor Trend, is going to have the hundreds of new cars, trucks, sport/utility vehicles, hot exotics, alternative fuel vehicles and more. From the hottest new models to show-stopping entertainment, the show offers something for everyone. Click on the link for your FREE Orange County International Auto Show ticket!
Click here with compliments from the OC Tustin Hyundai Team!
http://www.autoshowtickets.com/oc/index.asp?code=OCTUSHYD
We hope to see you there!
Tuesday, July 19, 2011
Sha-zam!!! Hyundai bumps Toyota, Honda from top of owner loyalty charts
http://www.autoblog.com/2011/07/19/hyundai-bumps-toyota-honda-from-top-of-owner-loyalty-charts/
By Zach Bowman
Posted Jul 19th 2011 1:29PM
Hyundai is continuing its climb to the top. Kelley Blue Book has declared that the Korean manufacturer has beat out Honda, Toyota, Ford and Subaru in customer loyalty. According to data gathered from online sales at its KBB.com website, a total of 52.3 percent of Hyundai owners researched another Hyundai vehicle as they shopped during the first quarter of this year. Honda, meanwhile, saw 49.7 percent of its owners do the same, and 47.7 percent of Toyota buyers shopped for another of the company's vehicles during the same period. The KBB.com study indicated that 45.4 percent of Ford buyers researched another vehicle in that stable while 44.8 Subaru owners clicked through information on the Japanese automaker's other hardware.
http://www.ochyundai.com
Tuesday, July 12, 2011
Hyundai Uncensored!
07/01/2010, Fountain Valley, California
CONSUMERS STAR IN HYUNDAI “UNCENSORED” INTEGRATED MARKETING CAMPAIGN
Advertising Breaks July 1st; Online and Social Media Components Reinforce Consumers’ Authentic Response to Test Driving Hyundai Models .Hyundai will launch a new integrated marketing campaign in July starring everyday consumers. In a mall tour spanning from Atlanta to Chicago to Los Angeles in May and June, Hyundai captured the unscripted, unedited remarks of drivers as they tested various Hyundai models. Those impromptu remarks highlight the Hyundai “Uncensored” campaign. A total of six new spots will be joined by digital, radio, social media, experiential, CRM and point-of-sale components as the campaign ramps up in July and runs through the end of August.
“Hyundai ‘Uncensored’ was born out of the insight that consumers are most influenced by other consumers, so we captured totally organic conversations from people inside our cars and packaged them into an integrated campaign,” said Chris Perry, vice president of marketing, Hyundai Motor America. “Going one step further, we’re giving consumers the opportunity to drive our cars and tell their friends about the experience through social media components of this campaign.”
The 30-second spots highlight Sonata, Santa Fe, Accent and Elantra as well as Hyundai’s full model lineup. Messages include the peace of mind provided by Hyundai Assurance including America’s Best Warranty and roadside assistance, design, value and Hyundai’s industry-leading fuel efficiency. Advertising will air on both cable and network television, and outtakes will be posted to Hyundai’s YouTube channel by mid-month. Hyundai’s adverting agency, Innocean Worldwide Americas, is responsible for the creative.
The experiential campaign focuses on two key strategies. First, 125 non-Hyundai sedan owners will be given a new 2011 Sonata to drive for 30 days. Their comments will be posted – unscripted and unedited – on Hyundai’s Facebook site. The second is a multi-city ride-and-drive which includes a video booth where consumers can film their drive impression and post video directly to their own Facebook page. .
Sunday, July 3, 2011
Too cool for school! The 2011 Elantra...
2011 HYUNDAI ELANTRA RANKED ONE OF THE “TOP 10 COOLEST NEW CARS UNDER $18,000” BY KELLEY BLUE BOOK’S KBB.COM
Kbb.com Praises 40 MPG Elantra for Design, Fuel-Efficiency .The 2011 Hyundai Elantra has been named one of the “Top 10 Coolest New Cars under $18,000” by Kelley Blue Book’s kbb.com. According to kbb.com experts, the Elantra was chosen on the basis of two criteria—being fun to drive and fun to own. Kbb.com praised the Elantra’s “all-around package of slick design, convenient features and fuel efficiency,” as well as the fact that “every Elantra gets 40 miles per gallon on the highway.”
The Elantra will be one of four Hyundai vehicles sold in 2011 that achieves the milestone 40 mpg highway fuel economy rating, along with the Accent, Sonata Hybrid and the Veloster. Elantra received a complete redesign for 2011, as well as an 18 percent bump in fuel efficiency over its predecessor.
“We’re honored that kbb.com recognized so many of the things about the Elantra that we baked into the recipe,” said Brandon Ramirez, manager, Product Planning, Hyundai Motor America. “With standard 40 mpg highway fuel economy and terrific looks, as well as a wealth of advanced technological and safety features, the Elantra is definitely one of the coolest options in its segment.”
The 2011 Elantra excels in terms of design and fuel economy, but it also rises above the competition with a combination of advanced safety features, exceptional interior room equal to that of a midsize sedan and an all-new 1.8-liter four-cylinder engine. All of these features, plus Hyundai’s industry-leading standard warranty, amount to an exceptional vehicle that is also an exceptional value.
As kbb.com notes, “it takes some panache to be fuel efficient, affordable and great looking, and the 2011 Hyundai Elantra pulls it off in style.”
Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com, remarked of all the vehicles featured in the “Top 10 Coolest Cars under $18,000,” “There are great deals to be had on many new cars under $18,000, but only a handful of them really possess that cool, difficult-to-describe ‘it’ factor. Each year the competition keeps getting tougher in this affordable segment, with more personality-filled, amenity-laden, versatile vehicles entering the marketplace.”
For more information about kbb.com’s 2011 “Top 10 Coolest New Cars Under $18,000,” please visit http://www.kbb.com/car-news/all-the-latest/10-coolest-cars-under-18000-_-2011-edition/
Monday, June 20, 2011
Huge Star-Spangled Savings on New, 2011 Hyundai Models! They won't last...Hurry!
http://www.tustinhyundai.com/VehicleDetails/new-2011-Hyundai-Santa_Fe-GLS-Tustin-CA/923831523
Military Rebate-$500
College Grad Rebate-$400
http://www.tustinhyundai.com/VehicleDetails/new-2011-Hyundai-Genesis--Tustin-CA/921659253
Tuesday, June 14, 2011
Used Car Prices Sky High
Friday, June 10, 2011
Monday, June 6, 2011
Buying a Car is Not Always a Battle
Wednesday, June 1, 2011
The Summer Driving Season is Here
Like winter, the summer driving months have their own unique challenges. While you might not curse a non-working heater, you’ll surely be just as unhappy about an AC system that doesn’t blow cold — or an engine that overheats. Maybe you’ll be wearing a T-shirt and shorts instead of a sweater — but you’ll still be just as stuck.
To dodge the bullet, take time now to think about the following:
Does your car’s AC system work?
Now (when it’s still cold) is the time to check it out; if you wait until you need it, not only will you be sweating, you’ll be waiting in line along with all the others who are trying to get their car slotted in for service.
Just as you’re more likely to get a good deal on a 4×4 in the middle of summer, you’re more likely to be able to get a fast turnaround on AC service while it’s still technically winter (or at least, still feels like it is).
Also, it’s smart policy to run the AC system during the winter months anyhow. Doing so circulates lubricant along with refrigerant — and helps keep the system in good working order.
How ’bout them bulbs?
You might not realize you’re driving around with a burned out brake light — until Johnny Law reminds you (possibly, with a piece of “payin’ paper” for defective equipment).
During the cold months, most of us try to get into and out of the car — and back to where it’s warm — as quickly as possible. So we may not notice burned out lights or other such things. This is why it’s smart to do a “walk around” of the car on the first nice day you get. Have someone sit in the driver’s seat and work the brake pedal and turn signals, emergency flashers and high and low beams. Fix anything that needs fixing.
Wipe away your cares
Next to keeping track of tire pressure, the candidate for Most Neglected Basic Check has to be failure to give the windshield wiper blades a once over — and almost certainly a mandatory replacement with a fresh set. Winter is extra hard on windshield wiper blades; cold hardens the rubber and road salt/debris ruins their “edge” — leaving you in Streak City come the next big downpour.
The general rule is blades should be replaced twice yearly, at the beginning/end of each season. The job is generally very easy; no tools or special skills required. But if you’re leery about doing it yourself, don’t sweat it. Auto parts joints that sell replacement wiper blades will usually offer to help install them (for free) if you ask.
Keeping your cool
Well, keeping your engine’s cool, at any rate. Check your records and makes sure the car’s cooling system is up to date, service-wise.
Belts and hoses are generally good for about four years from new; after that, they should be closely checked to see whether they ought to be replaced (so they don’t burst/fly apart and leave you stuck).
Anti-freeze level and condition should also be checked. You can easily check the level (engine cold!) by removing the radiator cap or checking the level in the coolant recovery tank — and topping off (with the right type) as necessary. Be sure you use the right type of coolant. Red/orange “long life” coolant and standard “green” coolant aren’t supposed to be mixed.
Be aware that even “long life” coolant doesn’t last forever — and unless you like to pay for expensive radiator/cooling system repairs/replacements, have a shop check the condition of the stuff at least every 2-3 years.
General de-gunking
Over the winter, certain areas of your car will accumulate a layer of grime that not only looks nasty, it provides a place for moisture (and eventually, rust) to get where you don’t want it. For example, the door jambs/rocker sills, the underside of the trunk, around the gasket that seals it when closed, etc.
A good time to deal with this is after you wash the exterior of the car. Using an old, throw-away towel, just wipe down the door jambs, trunk lid seal and so on. Usually, the grime comes right up. Your car will look better, the weather stripping will last longer and you’ll probably avoid rust for longer.
It’s also a good idea to pop the hood and check to see whether the drainage/venting area near the cowl (at the base of the windshield) is free of old leaves and so on. Remove/clean that area out as needed.
Inspection detection
Another small item that’s either put on the “do it later” roster or forgotten entirely is making sure all required county/state inspections are up to date.
Many states have both an annual or bi-annual smog check (emissions) as well as an annual state safety inspection — plus county decal and license plate registration, etc.
Some of these require taking a couple hours off to go to a designated inspection station and hope you don’t get stuck behind 15 other cars waiting for the same inspection you need to get. These things are best dealt with on your terms, when it’s convenient for you. Don’t wait until the day before your sticker expires. Git ‘er done ahead of the pack.
It’ll get rid of one more potential hassle before the summer driving season arrives!
Written by Eric Peters of the National Motorists Association
Tuesday, May 31, 2011
2011 Hyundai Elantra is Top Safety Pick
Findings released this week from the Insurance Institute for Highway Safety found that, across the board, small, fuel-efficient cars are getting safer.
Six of 13 small cars the industry group tested won the Top Safety Pick award, and none earned a "poor" rating in any of four tests.
The top picks included the 2011 Hyundai Elantra
This year's findings are a marked turnaround from just a few years ago when similar tests from the Virginia industry-funded group delivered frightening displays of crash test dummies slamming into windshields, and air bags deploying too late.
In 2006, only three small cars earned the Top Pick designation - the Honda Civic, Saab 9-2X and Subaru Impreza.
David Zuby, the institute's chief research officer, points to the Hyundai Elantra as a specific example of how far vehicle design in smaller cars has In 2001, the Hyundai Elantra was at the bottom of the list when it came to frontal-crash protection. Five years later, by 2006, the car was still performing poorly, earning the lowest score in the side crash test, even with side air bags added.
Fast forward to this year when the newly released 2011 Elantra came out on top in every one of the institute's tests.
"We hope that this makes a difference to people who are shopping in the market for smaller cars," Zuby said.
By ANNA WILD, KIMBERLY BERRYMAN and KATIE KINDELAN
Thursday, May 26, 2011
Meet Airyn Simpson Our eBay Sales Expert
Friday, May 20, 2011
Friday, May 13, 2011
The Four OC Auto Team Promises
Tuesday, May 10, 2011
If Fortune Says We're Hot I Guess We Are
Tuesday, May 3, 2011
The Most Exciting Savings we have ever offered on selected NEW Hyundai Models....happening right here, RIGHT NOW!
I would give anything right now for a drum roll...hold on to your car-seat!!
1) 2010 Genesis (011450), MSRP is $28,375. Your price is $23,785. Your savings=$4,590.00!
2) 2010 Veracruz (HB54391), MSRP is $34,220. Your price is $27,485. Your savings=$6,735.00!
3) 2011 Santa Fe (018455), MSRP is $28,250. Your price is $23,480. Your savings=$4,770.00!
5) 2011 Genesis (055142), MSRP is $23,535. Your price is $20,429. Your savings=$3,106.00!
7) 2011 Tucson (176304), MSRP is $19,740. Your price is $17,998. Your savings=$1,742.00!
Photo N/A at this time
11) 2011 Tucson (225333), MSRP is $26,815. Your price is $24,595. Your savings=$2,220.00!
Monday, May 2, 2011
April Social Media Wrap-Up
Friday, April 29, 2011
Tuesday, April 26, 2011
Saturday, April 23, 2011
AUTOSHOW-Hyundai offers trade-in value guarantee....Wed Apr 20, 2011 5:31pm EDT
Hyundai offers trade-in guarantee on used-car value
* Program comes after other U.S. warranties drive sales
* Hyundai seen poised to take sales amid tight car supply
NEW YORK, April 20 (Reuters) - Hyundai Motor Co (005380.KS) will offer U.S. consumers a guarantee that Hyundai vehicles will hold their value over a four-year period when they are traded in for a future vehicle from the Korean automaker.
The trade-in guarantee is the latest in a series of warranties and other pledges from the Korean automaker that have helped it build sales momentum in the U.S. market in recent years.
Under the new Hyundai Assurance Trade-in Value Guarantee, Hyundai buyers will be guaranteed that any model that they purchase will hold the value forecast for it by the third-party Automotive Lease Guide.
The program guarantees that Hyundai vehicles will be worth at least the value forecast at the time a customer trades in for a subsequent purchase at a Hyundai dealership.
The program, which was announced at the New York auto show on Wednesday, takes effect in May. The guarantee would not apply if Hyundai owners decided to trade in for a different car brand or other conditions were not met.
Details of the eligibility requirements of the program had not been posted on the Hyundai website as of Wednesday afternoon.
Hyundai has been one of the fastest-growing brands in the U.S. market in recent years. Its sales shot higher by 24 percent last year while the overall market rose only 11 percent.
In 2009, the Korean automaker won consideration from car shoppers by offering a guarantee that they could return purchased vehicles if they lost their jobs during the depths of the recession.
Hyundai's fast-growth period goes back to its 1998 introduction of a 10-year, 100,000-mile powertrain warranty.
Hyundai executives have said that their focus is to reshape consumer perceptions of the brand by addressing lingering concerns about quality and how well vehicles will retain value.
"While Hyundai's depreciation is now among the lowest in the industry, (this program) will remove many of the barriers and concerns about vehicle ownership," Hyundai's North American chief executive, John Krafcik, said in a statement.
Analysts have said Hyundai is one of the automakers best positioned for gains if sales for Toyota Motor Corp (7203.T) and Honda Motor Co (7267.T) lose momentum in the coming quarters because of limited production and parts shortages after the March earthquake in Japan. (Reporting by Deepa Seetharaman, writing by Kevin Krolicki; Editing by Steve Orlofsky)
Wednesday, April 20, 2011
"Customer Service" what does it mean to YOU?
I love this video of Ross Shafer's and have used it often in training. I am about to use it again, but this time I got to thinking..."why in the world don't we make our own?" (No offense Ross!) This little dealership I work for is awesome. We do all the right things. We're nice, we're friendly, we like you. Or do we? Well, yes indeed we like you, but do we like you the way you want us to?
Put your consumer hat on for a minute and think of two things. 1) the worst buying experience you ever had. 2) the best buying experience you ever had. Ahh...the stories, right?
But is it always about worst and best? Is there more to it? Is it that a "person" was responsible for the worst or best experience, or was it the entire company? People come and go. Companies hang around.
So, now I wonder if every time I go to my dry cleaners will I always get amazing service? Or is only that when I go, I'm always helped by the owner's wife? Is it because we're about the same age, have kids the same age, she's just really a nice person? What happens when she goes on vacation? Will the dry cleaner sitter be my age, be nice, know my name, let me pick up today and pay next time? Does my dry cleaner have a Customer Service Statement? Customer Service Philosophy? Customer Service Promise? Customer Service Procedure? And if they do, are all the employees trained in how to deliver it?
If you, the consumer wanted to help me make a video about customer service for our little company, what would you want to see in it? I think a lot of companies assume they have great customer service because they are really happy about adding you to their data base and to their bottom line. Being happy promotes great service, right? (Yes, that would be sarcasm dripping from my words...)
Customer Service is my passion. I don't know why...it just is. My family thinks I'm nuts, because I really don't mind if a customer yells at me. Really, I DON'T MIND. It means my customer is passionate, too. Passionate about the way he wants to be treated.
As a consumer, I happen to be every company's worst nightmare. I'm the consumer that quietly walks out, and never tells the company why. No second chance, no letter of complaint. I just take my money somewhere else. So, when a customer is unhappy and wants to talk to me, I can't wait! That means we can fix it, because WE FIX PROBLEMS HERE. I get to be the VP of Yes where I work. It means that he might just might give us a second chance. It means that he's about to give our company very valuable feedback, and I just want to hug him for it. It means he going to tell me what's broken. Thank goodness he's not like me!
I think Ross is saying more in his video than just a lovely story about Maria....I think he says the company she works for promotes great customer service, because they promoted an employee that gives it.
When you're the customer, what do you want from the company? I'd love to know! I'll even put your name in the credits when I make our own company video. I'm thinking the title might look something like this..."Customer Service, the OC Auto Team way, as presented by our Customers".
I'm hoping for tons of feedback, please share...don't be me!
Lynda Nelson, Director Customer Affairs (aka VP of YES!)
OC Auto Team lnelson@ocmazda.com or lnelson@ochyundai.com
Monday, April 18, 2011
The Hyundai Equus is the car of the month, says NADA! Have you seen this yet? We've got two in our showroom right now!
Wednesday, April 13, 2011
Elantra Top 10 Green Cars of 2011
The editors considered which ‘green’ vehicles were the best of the best at the best price.
From Kbb.com:
“There are now a few non-hybrid compact cars that deliver highway fuel economy of at least 40 miles per gallon, but the 2011 Hyundai Elantra is the only one that does so in every trim. In addition to the impressive efficiency, we’re fans of the all-new Elantra’s bold sheet metal, stylish interior and attractive list of standard and optional features.”
Check out the fuel-efficient Elantra today.
Monday, April 11, 2011
Register in Education Promotes OC Auto Team Jingle Contest
Friday, April 8, 2011
Thursday, April 7, 2011
...and the winner is...Richard Van Lint!
Consumer Reports Names Elantra Top Small Car
Tuesday, April 5, 2011
OC Auto Team's John Patterson Named Entrepreneur of the Year Semi-Finalist
Tustin, April 5, 2011 – OC Auto Team (Tustin Mazda, Huntington Beach Mazda and Tustin Hyundai) today announced that President, John Patterson is a semi-finalist for the Ernst & Young Entrepreneur Of The Year® 2011 Award in Orange County. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment to their businesses and communities. John was selected as a semi-finalist from nearly 60 nominations by a panel of independent judges. Award winners will be announced at a special gala event on June 11 at the Hyatt Regency in Huntington Beach.
The Ernst & Young Entrepreneur Of The Year awards program celebrates its 25thanniversary this year. The program has expanded to recognize business leaders in over 140 cities and over 50 countries throughout the world.
The awards are the culminating event of the Ernst & Young Strategic Growth Forum, the nation’s most prestigious gathering of high-growth, market-leading companies, and is held from November 9-13, 2011.
Join the Hyundai Movement and Win a $200 Gas Card
Monday, April 4, 2011
April Lease Incentives Continue
Hyundai Continues Auto Lease Incentives Through April
By Liz OpsitnikMonday, Apr 04 2011 11:52
Hyundai is promoting low auto loan rates, cash back incentives and auto lease deals on most new vehicles in April.
Hyundai is offering 0 percent auto loan rates again in April on its Genesis and Veracruz. New for April is the 0 percent rate on the 2011 version of the Genesis and Veracruz. Last month, it was only available on the 2010 version of these vehicles. The interest-free rate is good for 36 months. For up to 48 months, Hyundai is offering 0.9 percent on these models. The 2010 Veracruz's 0 percent auto loan rate is good up to 48 months.
Hyundai's auto loan rates on other vehicles in its lineup range from 0.9 to 2.9 percent in April on most 2010 and 2011 vehicles. These low auto loan rates are good on 36- and 48-month loans. Higher interest rates are still available if you prefer a longer auto loan. Hyundai is offering auto loans up to 72 months on most vehicles in April.
Here is the direct link to this article.
Sunday, April 3, 2011
Why be a car buyer when you can be a Happy Equus buyer at Tustin Hyundai!
Saturday, April 2, 2011
Friday, April 1, 2011
Be a Happy Car Buyer
Thursday, March 31, 2011
Orange County Hyundai Sales Up...Alot
Tuesday, March 29, 2011
Equus Named Best New Vehicle
courtesy of TheFinancial.com
Hyundai’s Equus sedan has been recognized as the “Best New Car” at the 2011 Atlanta International Auto Show by the Greater Atlanta Automotive Media Association (GAAMA).
A panel of seven veteran automotive journalists announced the third annual selections before the opening of the five-day auto show.
“Hyundai has come a long way in a very short time," said Ryan Rees, GAAMA President. “The Hyundai Equus offers value priced luxury with the engineering, technology and content of fully-optioned flagship models.”
“Hyundai’s all-new flagship Equus embarks in the new way of thinking, where smart luxury enables consumers to experience the advantages of a luxury vehicle without the typical six-figure price tags,” said Mike O’Brien, Vice President of Product and Corporate Planning, Hyundai Motor America. “Compared to its primary competitors, the Equus delivers a remarkable advantage in technology and feature content with higher residual value than Mercedes-Benz S-Class, BMW 7-Series, and Audi A8.”
As Hyundai’s flagship rear-wheel-drive sedan, Equus contains many Hyundai firsts. One innovative new technology is the Vehicle Stability Management (VSM) system, which governs ESC, the electronic parking brake, smart cruise control, the collision warning sensor and the seatbelt tensioning system for optimal safety.
The seatbelt tensioning system works through sensors, which detect critical driving situations and retract the seatbelts accordingly to prevent passenger movement. The Equus’ dynamic safety is further enhanced by the Lane Departure Warning System and driver’s knee airbags.
Equus delivers an extraordinary array of interior technologies and features including an Alcantara suede headliner, heated and cooled front seats, heated steering wheel, memory system, electronic parking brake, auto vehicle hold, navigation system, iPod connection, rear seat climate and seat function controls, lexicon premium surround sound audio system, power rear side-window shades, driver-seat massage, power reclining rear seats (60/40), heated rear seats and a power rear sunshade.
This straightforward lineup of just two extremely well-equipped configurations enables a simple and elegant purchase experience, a key aspect of Hyundai’s innovative perspective on intelligent luxury, which also includes “Your Time, Your Place,” the industry’s first at-home vehicle demonstration program, “At Your Service,” the valet service program which provides at-home pickup for Equus service and maintenance and the industry’s first iPad-based interactive owner’s manual.